Also, don't forget you can search the blog to find all content related to the unit. Try searching: postmodern or postmodernism.
Tuesday, December 11, 2012
Also, don't forget you can search the blog to find all content related to the unit. Try searching: postmodern or postmodernism.
Saturday, December 01, 2012
Thursday, November 29, 2012
First, I want to discuss audience theory in more detail next week. Please read through and make notes on the audience theories covered in the 'Audience' presentation in this post: http://chalfontmediablog.blogspot.co.uk/2010/05/a2-series-of-student-made-presentations.html
Then read the section on audience in the document, embedded in this post: http://chalfontmediablog.blogspot.co.uk/2010/05/a2-more-media-theory-courtesy-latymer.html
Second, read through this quotation from Jameson again, and respond to the questions that follow:
"Jameson characterizes postmodern society with four elements: (1) superficiality and lack of depth; (2) the waning of emotion or affect; (3) a loss of historicity; and (4) new technologies. A consequence of this is that people are unable to make sense of an increasingly complex society."
- What are the implications of this?
- How does this support/develop the arguments and ideas that we have encountered with Strinati and Baudrillard?
- Structuralism: The 'Media' has the power to control
- Post-structuralism: The 'Media' does not have control
- Postmodernism: The 'Media' is control
Wednesday, November 21, 2012
Sunday, November 18, 2012
1. The complexity of the medium is inversely proportional to the eloquence of the message.
2. Hypertext is a more conservative medium than text.
3. The simpler the medium, the greater the experimentation it inspires.
4. Twitter is a more ruminative medium than Facebook.
5. The introduction of digital tools has never improved the quality of an art form.
6. The returns on interactivity quickly turn negative.
7. In the material world, doing is knowing; in media, the opposite is often true.
8. Facebook’s profitability is directly tied to the shallowness of its members: hence its strategy.
9. Increasing the intelligence of a network tends to decrease the intelligence of those connected to it.
10. The one new art form produced by the computer – the videogame – is the computer’s prisoner.
11. Personal correspondence grows less interesting as the speed of its delivery quickens.
12. Programmers are the unacknowledged legislators of the world.
13. The album cover turned out to be indispensable to popular music.
14. The pursuit of followers on Twitter is an occupation of the bourgeoisie.
15. Abundance of information breeds delusions of knowledge among the unwary.
16. No great work of literature could have been written in hypertext.
17. Recent history proves that the philistine is ideally suited to the role of cultural impresario online.
18. Television became more interesting when people started paying for it.
19. Instagram shows us what a world without art looks like.
20. Online conversation is to oral conversation as a mask is to a face.
Friday, November 16, 2012
- The Matrix
- Baudrillard's theory of hyperreality
- Strinati's theories about media saturation and superficiality
- The ideas you encountered in the Boyd, Turkle, Handel, Rosen, Boder, Sunstein, and Keegan articles, including digital identity and the public sphere
- The ideas put across in Eli Pariser's TED talk
- Twitter discussion about friendship, digital self and instant gratification
- Video's about digital identity and digital self
- Notes from lessons and other discussions
- Any other research/reading that you have completed
Wednesday, November 14, 2012
- Ensure that you open paragraphs with a clear point, referring back to the area of representation that you have been asked to write about
- Avoid run on sentences - clear grammar and punctuation adds to the clarity of your analysis
- Avoid description; ensure that there is evidence of technical analysis in every sentence
- Use key terms frequently and accurately
- Make sure you know the difference between 'dentotation' and 'connotation'
- Try to make links between the different technical features. This demonstrates a deeper level of understanding.
Tuesday, November 06, 2012
And here is the essay question:
Discuss the way social status is represented in this extract from Merlin. Make specific reference to the following technical areas:
Wednesday, October 31, 2012
Helen Keegan: The Paradox of Openness: The High Costs of Giving Online
Thanks go to Catherine Cronin for sharing the material for her 'Social Media Classroom' online.
Friday, October 12, 2012
|Remixed by Josh|
|Remixed by Lucy|
|Also remixed by Lucy|
|Remixed by Danni|
|Remixed by Hannah|
|Remixed by Alice|
Monday, October 08, 2012
Click here for the article - Daily Mail.
Other article - Unreality TV.
Friday, October 05, 2012
The post above looks like the result of 'Secondary Research', e.g. you looked things up on the web? Am I right? If so, then you should reference the websites that you drew the information from.
This research is a great start. Now, I would recommend that you watch some openings and analyse them technically: camera, editing, sound, mise-en-scene. This is another area where the two sides of the course cross-over. :-)
Also, aim to be 'completist'. I liked that you posted about camera techniques, including examples. You could tie this into the task above. Watch 4 clips. For each one, analyse one area. E.g. watch the opening sequence of 'Lost Highway' by David Lynch and analyse the use of camera work. Then watch the opening of 'Se7en' and analyse the mise-en-scene. And so on. It will help you develop both an understanding of the technical codes and conventions of thrillers while also helping you to develop your skills of analysing specific features."To summarise:
- Reference sources
- Complete textual analysis of thriller openings
- Break that analysis up into specific areas to focus your learning/understanding
Wednesday, October 03, 2012
To embed them on your blog:
- Find and click on your groups video from "Student Presentations" on Vimeo.
- When your video has loaded, go to the top right of the player, where the "Share" button is, click on it.
- A dialogue window will appear, on the right there is the code for embedding the video.
- Copy the code, (if you want to customise the video player e.g. the width and height, click on the blue text at the bottom "customise embed options")
- Now go to your new blog post where you went to embed the video, click on the HTML tab at the top.
- Paste the code into here and then go back to the "Compose" tab to see your video within your post.
AS 2012 Student presentations
Monday, October 01, 2012
Remember your focus is the representation of gender. Use and build your knowledge of camera, editing, mise-en-scene and sound, adding detail to your notes. You might choose to do this on your own or as a group.
Saturday, September 29, 2012
If you want to broaden your understanding or are a little confused with some of the terms, this website gives fantastic examples and good descriptions for each term relating to cinematography.
Check out the following links:
Know Your Camera, Part I: Shot Lengths & Angles
Know Your Camera, Part II: Movement
Wednesday, September 26, 2012
Adam Lisagor fell in to video-based viral marketing... his company 'Sandwich Video' produces some of the most engaging ads for apps and services. Go check 'em out!
Sunday, September 23, 2012
Thursday, September 20, 2012
However there is also free supporting material online for both, that supplies you with the reference sources for further study, understanding and investigation. Definitely worth a look, if not a read.
Media & Communication
Wednesday, September 19, 2012
- Don't copy up (or worse - copy & paste) your notes verbatim on to your blog. There is no point to this. Instead, do one or a combination of the following:
- Summarise what you have learned in to short, precise, manageable chunks;
- Use key terms but also write in your own voice;
- Apply what you have learned to new examples to check/demonstrate your understanding;
- Make links between work with Mr. Ford and I (This is really important as it will help you to develop a more cogent understanding of the key concepts);
- Reflect on what, how and why you learned something? How has it helped you to better understand a particular concept or idea?
- Don't write everything up. If you are set an essay, there is no need to write your notes up. Instead, complete the essay and publish it on your blog.
- With regards to homework... please publish it on your blog. While we will discuss it in class, it allows us to assess your progress individually.
- You need to log into your blog regularly to check for comments. If Mr Ford or I comment and ask you to do something, then please do it. Do not view this as extra work! This is us, doing our job, helping you to improve your skills and understanding.
Sunday, September 16, 2012
- Basic step-by-step knowledge of how to attach a camera to a tripod "Tripods, an Exposè!"
- How to achieve a dramatic "Hitchcock zoom "Zoom vs. Moving Camera"
- Why use a tripod when you got a monopod "Monopod Mania"
Wednesday, September 12, 2012
1. Check out previous students blogs to develop an understanding of what to include/write about; expectations in terms of post length/quality; and how to use/embed media including video, audio and documents.
The following blogs are a good place to start...
2. Blog regularly - a minimum of once a week.
3. Your blog is your 'Foundation Portfolio in Media'. It is a record of the stages of your coursework: Research, Planning, (Post)Production, Evaluation. Therefore, it needs to be detailed and well written. Proof read your posts. Your blog will be marked and will be sent for moderation.
4. All of your posts should demonstrate learning and understanding. And where appropriate, given the purpose of the post, include evidence of analysis, reflection and evaluation. This may also include work done with me as there are direct links between the two sides of the course.
5. Evaluation is one of the most important skills at AS Level. See this document for additional guidance on what 'evaluation' is.
6. Finally, post rather than draft. You can edit/add to posts, even if they have been published. Mr Ford and I can only help you if we can see where you are at on your blog. If you keep lots of drafts we can not help you and will likely draw the conclusion that you are behind with your work.
Remember, you can get in touch with us via email or Twitter. And don't forget to ask your A2 peers. Josh, Hannah, Lucy, Danni, Avvy, Alice & Alice will be more than happy to help you.
Monday, September 10, 2012
Make notes as you go and come to tomorrow's lessons with any questions that you might have.
If you want to push yourself, you could also begin reading through this resource:
- 'Semiotics for Beginners' by David Chandler
It is a degree level text covering the basics of semiotics and beyond, including 'Encoding/Decoding' and 'Intertextuality'.
See you tomorrow...
Friday, August 31, 2012
Friday, August 24, 2012
Find out more at: www.everythingisaremix.info
Thursday, August 23, 2012
A2 Media Studies
A* - 10%
A*-B - 80%
A*-C - 100%
Serena, Heather, Brogan, Tom, Ellie, Steph, Laura, Hannah, Jess and Sareena... It was an amazing journey, one that I feel I was very fortunate to be a part of. I will miss our lessons, although I'm not sure the word 'lesson' really applies. Enjoy taking the next step, whatever that may be. Remember, if you need anything, I am only a tweet or email away.
A - 78%
A-B - 100%
Hannah, Josh, Amy, Alice, Danielle, Alice, Lucy, Averielle and Nicole... talk about setting the bar high! I expect great things from you come September. Your journey is just beginning...
...I'll see you in the "desert of the real".
Saturday, July 28, 2012
Sunday, June 17, 2012
This first presentation provides a detailed guide to music video, applying key concepts including genre, narrative, representation and audience to a wealth of music videos. I recommend for this and the following presentation to have YouTube at the ready, as I would watch the videos that are discussed as you work through the presentation. I would also recommend that you begin to create a glossary of key terms, there are a lot of new concepts that will have to come to terms with.
Finally, follow this link to read an essay titled: What is Music Video? Audiovisual Poetry or Commercial Salad of Images. It is a highly critical response to the purpose and nature of music videos.
Wednesday, June 13, 2012
Monday, June 11, 2012
Friday, June 01, 2012
- We have a revision session on Thursday, 14 June.
- You can use any and all of the resources from Media Magazine.
- Lyotard is not just an item of clothing.
- I am just an email or tweet away, if you have a question.
- This email may have been written by the real Mr Michie or his Digital Self; and you'll never be 100% sure which one did it!
- Keep an eye on Twitter, if I find anything useful, from this point on that's where I be sharing it.
- I will mark any essays that you send me. The final date I will take anything in, is Tuesday, 12 June.
- And don't forget the true meaning of Po-Mo is... (link)
- Well done and good luck!
Tuesday, May 29, 2012
Monday, May 28, 2012
Thursday, May 24, 2012
1a. Explain how far your understanding of the conventions of existing media influenced the way you created your own media products. Refer to a range of examples in your answer to show how this understanding developed over time.
The key words in the question are….
I have to…
I am going to use the following evidence…
My knowledge and understanding of existing media texts has had a significant impact on the way I created my own media products. In particular at AS, as my theoretical knowledge was developing I was more reliant on existing media to help formulate ideas. However, the impact of existing media decreased at A2 as I began to formulate more original ideas, due to a better understanding of how ‘the Media’ works, particularly in terms of representation and audience theories.
Beginning the AS course, I found it challenging to produce a media text that demonstrated originality. This was because my knowledge of the Media was limited. It became evident that I would have to rely on existing media, to draw influence from. One text that I analysed in detail was Se7en. The film opens with an engaging yet conventional thriller opening in which the genre and antagonist are introduced to the audience. This model had a more than significant impact on my work; both semantically and syntactically. For example, I chose to animate the font in my opening title sequence – this decision was directly taken from Se7en. I wanted to re-create the eerie shuddering effect that I had observed. I felt that it would help me to set an appropriate tone for the opening of my film. Moreover, I also decided to use intercutting in a similar way to Se7en. This allowed me to develop the visual iconography through font and colour while also establishing a narrative sequence involving the antagonist. In retrospect, while my work was deemed to be successful, I feel that this direct lifting of existent material limited the scope of my ideas. On the other hand it could be argued that my opening works in pastiche of an existent genre. I believe this is a fallacy however, as the process is one of creativity and here I was not particularly creative.
As I began researching my A2 media production, I decided that I needed to take a more informed approach to my work. Having completed the AS course I was more widely versed in media theory including ideas surrounding representation, audience and postmodernism. I aimed to produce a more original response by using my wider knowledge to influence my work – and to be less reliant on existent media…
Thursday, May 17, 2012
Modernism / Postmodernism explained...
Wednesday, May 16, 2012
Helen's Twitter: @heloukee
Rufi Franzen's Twitter: @RufiFranzen
Rufi Franzen's Tumblr: http://thefranze.tumblr.com/
Chales Leadbeater animated video about his book 'We Think'
Sean Stewart on storytelling and transmedia
And the quotes / key terms:
Sean Stewart: "The makers and the consumers are in tango"
Charles Leadbeater: "...pebbles and boulders" <-- describing difference/relationship between user generated media and traditional media.
Also look up 'Reply Girls' on YT.
See you tomorrow...
Saturday, May 05, 2012
Find a text or two and contextualise!
Thursday, March 29, 2012
2. Practice essays - Q1a and Q1b to be completed and handed in by Thursday, 19 April.
3. Update and prepare presentations on Audience, Representation, Genre and Narrative - Due to be presented on Tuesday, 24 April.
"Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied."Please make sure you read through my comments on your previous essay before attempting this one.
Have a great Easter,
Friday, March 16, 2012
"Your 'Digital Self' is your online avatar, internet versions of yourself, the way you represent yourself online."Questions:
- Do people represent themselves honestly online?
- Are the 'physical you' and the 'digital you' separate?
- Which version of you is the most real? The 'physical you' or the 'digital you'?
Wednesday, March 14, 2012
“Postmodern media blur the boundary between reality and representation.” Discuss this idea with reference to media texts that you have studied. (50 marks)You should write this by hand and only spend one hour completing it.
Due Thursday, 15 March.
‘What significance does the continuing development of digital media technology have for media institutions and audiences?’ (50 marks)
Please complete the following tasks:
1. Read all the material you have been given with relation to ‘criticisms of postmodernism’.
2. Add further thoughts and ideas to the Kony 2012 wall. Link
3. Add to and edit the Postmodern Media Revision Google Doc . Link
4. Create a mind map – place the main theories / theorists related to postmodern media in the middle and then link them to the various case studies, adding key quotes, analysis, interpretations and your own thoughts about the topic.
Thursday, March 08, 2012
- the postmodern dimensions of the video.
- the way it has become an 'Internet Meme'
- the backlash against the campaign, considering what this tells us about the way media is constructed and shared in the 21st Century.
Resources for the lesson:
Kony 2012 - Video
Wednesday, March 07, 2012
Tuesday, February 28, 2012
"Information technology has become a ubiquitous presence. By visualizing the processes that underlie our interactions with this technology we can trace what happens to the information we feed into the network."
"The WoW project takes this mode of publicizing players’ names that’s typical of online 3D worlds and transfers it into the physical domain of everyday life. Participants of the WoW-workshop will be able to construct their own name out of cardboard and then parade around in public with it hovering above their head. What happens when a person’s customary anonymity in the public sphere is obliterated by the principles operative in virtual worlds online?"
I came across the two videos via Dean Groom. He makes some thoughtful comments in his original post as well.
Thursday, February 23, 2012
Then read and play with this: whatismeme.com
And then have a look at these: Lolcats
Tuesday, February 21, 2012
Friday, February 17, 2012
Thursday, February 16, 2012
It seems fitting that just as we are nearing the end of our unit on Postmodern Media, Kirby Ferguson has published the final part of his 'Everything is a Remix' series.
Please watch the video and make notes. I recommend that you click through to his site and re-watch parts one to three.
Link: Everything is a Remix
Tuesday, February 14, 2012
Thursday, February 09, 2012
Wednesday, February 08, 2012
The video was created by David Gauntlett. A2 students, you should know who he is already!
Also, complete your audience survey analysis and finish reading the various articles you were given on Wednesday.
It is an important day, we will be completing the following activities:
1. A review and round up of our analysis of the works of the Coen Brothers
2. An analysis of advertising as a form of postmodern media
3. An analysis of music video as a form of postmodern media (including a particular focus on Gorillaz)
4. An analysis of the Mighty Boosh as postmodern media
There will be related reading material provided throughout.
Also, there will be a follow on homework activity, in which you will begin your preparation for assessment.
Part of this will be to collaborate on a revision source for the unit. This will be created as a wiki within the VLE.
The following adverts and music videos will be used during the day:
Red Hot Chili Peppers
Wednesday, February 01, 2012
Consider, what would we want to know and why?
Tuesday, January 31, 2012
Year 12 Deadlines: AS Coursework 2012: There are no Extensions to these deadlines!
You must ensure you plan accordingly and appropriately to meet these deadlines!
February 29th: Filming to be completed: Ensure you have plenty of footage. Post-production should have started.
March 16th: Rough Cut in Full to be presented to FRD-Media 1 Lunchtime.
March 30th: Projects to be completed: Final Cuts This is the lastday before Easter holidays
April 16th: Blog completed with finished Evaluation ( ppt with visual aids) This is after Easter
Tuesday, January 24, 2012
Tuesday, January 17, 2012
And some more explanation from Mr. Ford including some helpful activities you can complete:
Thursday, January 12, 2012
HOLMLUND, Chris., 2008, American cinema of the 1990s: themes and variations, Rutgers University Press.
- How does this add to your understanding of 'Miller's Crossing' as both a 'genre' piece and an example of postmodern filmmaking?
Wednesday, January 11, 2012
- Friday, 13 January - 8:20-9:10 - Media 1
- Monday, 16 January - 4:00-5:00 - Media 1
- Monday, 23 January - 4:00-5:00 - Media 1
Tuesday, January 10, 2012
- Music Promo: Music Video, Digipack and Advertisement
- Short Film: Film, Poster and Review
- Advertising: 2 x Adverts, Sponsorship Sequence and either Web Popup or Radio Advertisement
2. Tuesday 13th March - First draft of Evaluation and all final edits made (as advised) to practical work.
3. Wednesday 28th March - Final draft of Evaluation (uploaded to blog), all practical work uploaded to blog and any gaps in research/planning filled.
Monday, January 02, 2012