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[A2] Evolution of Advertising

This might be useful...

Sandwich Video

Adam Lisagor fell in to video-based viral marketing... his company 'Sandwich Video' produces some of the most engaging ads for apps and services. Go check 'em out!

Link: http://sandwichvideo.com/

Push To Add Drama (Po-Mo?)

"The Big Lebowski" as Postmodern Posterboy (or How I Learnt to Stop Worrying and Love Baudrillard)

Please read the following article in preparation for tomorrow's ILP Day.

"The Big Lebowski" as Postmodern Posterboy (or How I Learnt to Stop Worrying and Love Baudrillard) by David Larson

We will be in Room 82.

It is an important day, we will be completing the following activities:

1. A review and round up of our analysis of the works of the Coen Brothers
2. An analysis of advertising as a form of postmodern media
3. An analysis of music video as a form of postmodern media (including a particular focus on Gorillaz)
4. An analysis of the Mighty Boosh as postmodern media

There will be related reading material provided throughout.

Also, there will be a follow on homework activity, in which you will begin your preparation for assessment.

Part of this will be to collaborate on a revision source for the unit. This will be created as a wiki within the VLE.

The following adverts and music videos will be used during the day:

Advertising:

Volkswagen

Google

Music Video

Red Hot Chili Peppers

Gorillaz

A2 Coursework Deadlines (2012)

1. Tuesday 21st February - All practical work to be submitted for 'formative assessment'. You may be asked to make further edits after this.

• Music Promo: Music Video, Digipack and Advertisement
• Short Film: Film, Poster and Review
• Advertising: 2 x Adverts, Sponsorship Sequence and either Web Popup or Radio Advertisement

2. Tuesday 13th March - First draft of Evaluation and all final edits made (as advised) to practical work.

3. Wednesday 28th March - Final draft of Evaluation (uploaded to blog), all practical work uploaded to blog and any gaps in research/planning filled.

Old Spice

Mediation in action

"Free of Advertising"

Interesting post about the invasive nature of advertising:

"free of advertising" by leo babauta - mnmlist.com

Just how fast is Google Chrome?

Google get creative with this piece of advertising for their browser Google Chrome: