RESIT - AUD and INST SLIDES

#PostmodernMedia #FilterBubble

From this Rolling Stone article on the late Roger Ailes:

What most of us are buying when we tune in to this or that channel or read this or that newspaper is a reassuring take on the changes in the world that most frighten us. We buy the version of the world that pleases us and live in little bubbles where we get to nurse resentments all day long and no one ever tells us we're wrong about anything. 

~ Taibbi, Matt - 2017.

 Sounds familiar... keep revising!

Mr. M.

Media in Minutes

Not all of the videos in the playlist are relevant and some are name differently to the terms we use e.g. The Reinforcement Theory is also known as Selective Exposure / Selective Perception.

PLEASE NOTE: These videos are just introductions to theories and not an exhausted list. Further research is needed to gain a greater understanding.

From Structuralism to Postmodernism

As promised here is your homework... it is in many parts...

First, I want to discuss audience theory in more detail next week. Please read through and make notes on the audience theories covered in the 'Audience' presentation in this post: http://chalfontmediablog.blogspot.co.uk/2010/05/a2-series-of-student-made-presentations.html

Then read the section on audience in the document, embedded in this post: http://chalfontmediablog.blogspot.co.uk/2010/05/a2-more-media-theory-courtesy-latymer.html

Second, read through this quotation from Jameson again, and respond to the questions that follow:

"Jameson characterizes postmodern society with four elements: (1) superficiality and lack of depth; (2) the waning of emotion or affect; (3) a loss of historicity; and (4) new technologies. A consequence of this is that people are unable to make sense of an increasingly complex society."

• What are the implications of this?

• How does this support/develop the arguments and ideas that we have encountered with Strinati and Baudrillard?

Third, consider the following statements. Do they accurately reflect the ideas we encountered within each paradigm?

• Structuralism: The 'Media' has the power to control

• Post-structuralism: The 'Media' does not have control

• Postmodernism: The 'Media' is control

What is a Meme?

Read this: internetmeme.net

Then read and play with this: whatismeme.com

Watch this:

And then have a look at these: Lolcats

A2: 2011 UK Riots: A Hyperreal Event?

Christmas Homework: Part 1:

Based on your understanding of Baudrillard's theory of Hyperreality, complete the following essay. You must refer to the David Buckingham article: "There's a riot going on" featured in Media Magazine - December 2011. However, you may also wish to refer to the 9/11 and Saddam Statue examples as well as 'The Matrix' and 'Blade Runner' to support your arguments.

"The 2011 UK Riots can only be understood as a hyperreal event." To what extent do you agree with this statement?

The word count is 800. Please read over your targets from your previous assessment before completing this one.

Christmas Homework: Part 2:

Complete the following research (you might want to do this before you write the essay):

• What is the 'effects model'?
• What is the agenda setting model'?
• What is the 'uses and gratifications' theory?
• What is 'selective exposure'?
• What is 'selective perception'?

Bonus Material: Here are David Buckingham' slides that accompanied a presentation he gave at the Media Magazine conference. They make a useful accompaniment to the article.