Music Video: 2 Presentations and 1 Essay

For those of you considering the Music Promo Brief, the following two presentations and one essay provide a wealth of material to get your research started.

This first presentation provides a detailed guide to music video, applying key concepts including genre, narrative, representation and audience to a wealth of music videos. I recommend for this and the following presentation to have YouTube at the ready, as I would watch the videos that are discussed as you work through the presentation. I would also recommend that you begin to create a glossary of key terms, there are a lot of new concepts that will have to come to terms with.

The second presentation delves deeper into the technical construction of music videos, considering camera work, editing, representation and construction of 'star image'.

Finally, follow this link to read an essay titled: What is Music Video? Audiovisual Poetry or Commercial Salad of Images. It is a highly critical response to the purpose and nature of music videos.

Link: http://www.filmsound.org/what_is_music_video/

A2 Coursework Deadlines (2012)

1. Tuesday 21st February - All practical work to be submitted for 'formative assessment'. You may be asked to make further edits after this.

• Music Promo: Music Video, Digipack and Advertisement
• Short Film: Film, Poster and Review
• Advertising: 2 x Adverts, Sponsorship Sequence and either Web Popup or Radio Advertisement

2. Tuesday 13th March - First draft of Evaluation and all final edits made (as advised) to practical work.

3. Wednesday 28th March - Final draft of Evaluation (uploaded to blog), all practical work uploaded to blog and any gaps in research/planning filled.

Concept of Consumption

When completing your evaluations don't forget to consider the place of consumption for your film/music video/ads etc...

Here is an interesting example on 'Short of the Week'.

Coursework Tips - Scan Me!