A2 Coursework: B324 Deadlines (2017-18)

28th August: x30 research tasks:

• 10 short films
• 10 posters
• 10 film reviews

Or the equivalent texts, dependent on your chosen brief. 

25th September: All research tasks completed:

• 30 set
• 10 independent
• Target audience research

16th October: All Planning documents:

• Script
• Storyboard
• Animatic

11th December: First complete draft:

• Main video
• Ancillary 1
• Ancillary 2

5th February: Final drafts:

• Main video
• Ancillary 1
• Ancillary 2

5th March: Evaluation & Blog complete

What should I be doing?

Music Video:

1. Research in to Music Video styles: Concept, Performance, Narrative, Hybrid.
2. Research into existing media: 10 x Music Videos; 10 x Digi Packs (4 and 6 panel); 10 x Adverts

Short Film:

1. Research into existing media: 10 x Short Films; 10 x Reviews; 10 Websites or Posters
2. Detailed research into Genre.

Trailer:

1. Research into existing media: 10 x Trailers; 10 x Film Posters; 10 x Film Magazine covers
2. Detailed research into Genre.

There should never be an idle moment.

Mr. M.

I'm posting this because I care!

Part of me does not want to post this as it will only contribute to perpetuating dependency... but I guess some of you are not ready to think for yourselves. However, I only want to see you do well, so if this helps you take the next step...

Your current essay question is asking you what factors have affected institutions within the magazine industry and what decisions have they made in response to those factors that have affected the processes of 'production' and 'exchange'?

Discuss the issues raised by media ownership in the production and exchange of media texts.

What are those factors you ask? And my knee-jerk response would be seriously!? But alas... those factors are:

• Expansion (particularly diagonal expansion)
• Which is arguably a response to the continued growth and impact of multi-media convergence.
• Which has grown significantly because of the WWW
• Which has also seen the growth of social media

So in other words how have the above areas affected the magazine industry and how have magazine institutions responded to them? And specifically how have they impacted on the way magazines are produced and how have they impacted on the point of exchange?

Now, the next bit you have to do for yourselves. I am not going to do it for you. Your essay structure is there in the bullet points. You need to develop each of those points with 'secondary' and 'primary' (3 magazines and their owners) evidence that you explore and discuss.

*This is the last time I will help you in this way... The problem I fear for a number of you is that you simply do not know the content well enough. You need to read, digest, discuss and then read some more. If you were more confident with the content and the concepts you might not find putting the essay together such a struggle. Please think about that.

Mr. M.

AS: A&I Essay Planning

One of your peers emailed me unsure of how to get started with the Audiences and Institutions essay. If this particular student has questions, then I am sure that the rest of you do. So here is a copy of my reply:

---

Have you used the mind map to plan the structure of your essay? My first question if I was doing this essay is which parts of the mind map are going to go into my essay.

So, read the question. What are the possible answers?

Well, some magazines have fully embraced the use of 'converged media'. Some have had to in order to keep up with audience needs and changing tech. Some have not.

Therefore, my arguments are:

• Argument 1: Yes, media convergence is important. 
• Argument 2: In fact it is now integral to success for some parts of the magazine industry. 
• Argument 3: But there are some magazines that do not yet need to adapt 

Now I have a plan I need to use my mind map to flesh this out.

Arg 1: Convergence

• Pg 1. What is it? Why is it important? What case study can I use to illustrate that? 
• Pg 2. Can I build on that? Is there another case study? Another quotation? 

Arg 2. Some mags have no choice? 

• Pg. 3: Audience expectations - location, time, multi-media content... quotation? case study? 
• Pg. 4: Keeping up with the competition. Quotation? Case study? 

Arg 3: Not important. 

• Pg. 5: People's Friend - importance of knowing your TA 

Now, surrounding this I need an intro and a conclusion. 

Intro: In a few sentences set out the arguments. Don't mention any specific case studies. Keep it general.

Conclusion: What is your opinion? What does the future for the industry hold in relation to technological convergence? Hypothesise.

I hope this helps?

How Research Should Be Done

Follow the link to view an excellent example of A2 Media Studies: Advanced Portfolio research and planning in progress.

http://mediastudiesringwoodgriffinadvanced.blogspot.com/

This is the standard I expect from you all! :-)

A2: Deadlines post-Xmas break!

To be completed and evidenced on blog:

• All research for video-based production - complete; no gaps
• All planning for video-based production - complete; no gaps with feedback and your reflection written up
• All research and planning for ancillary texts - complete; no gaps

• Either - a rough cut of your production or one complete ancillary text

Your progress will be reviewed with Mr. M. during the first 2/3 lessons after the Christmas break.

Have a great Christmas one and all!
Mr. M.