Tuesday, June 28, 2011


Those of you who have opted for the advertising brief should check out D&AD.

In their own words:

"Well, if you were keeping it short, if you were writing it on the side of a pencil, for example, you’d probably say something like: D&AD exists to inform, educate and inspire those who work in and around the creative industries."

Thanks to ex-student @GabiCerenzia for sharing this!

Monday, June 27, 2011

A2: Advanced Portfolio (w/b: 27.06.11)

Please use this week to kick start your research for your A2 Portfolio.

You should have already set up a blog to record your progress and posted an initial post explaining which brief you have settled on.

You now need to begin both primary and secondary research.

Primary research - should at this stage take the form of textual analysis. Try to immerse yourself in the medium of your chosen brief - post this on your blog with detailed analysis and both the macro and micro level. Those of you aiming for B/A grades should try to consider semiotic analysis; structuralist approaches and also reception based approaches.

Secondary research - should constitue both physical and online reading. Feel free to use the books in the cupboard (Room 72) and the Macs in the hub. There are also many useful books available in the LRC.

You need to understand the following issues in relation to your chosen medium:

  • Generic conventions (types)
  • Textual codes and conventions (including stylistic elements)
  • How audiences are being targeted
  • Representational issues
  • What constraints the medium has to adhere to (adverts are subject to a wide range of rules for example)

Record everything on your blog and please remember to post as you go rather than draft. It allows me to see and assess your progress.

Mr. M.

Friday, June 24, 2011

A2: The Breakfast Club

Below are the questions you need to complete for Tuesday's lesson, based on your viewing of The Breakfast Club:

1. How do the characters deviate from their normal roles during the detention session? 
2. What is the status of each character prior to the detention session? How does this change during their detention session?
3. Who exhibits power, and how is it conveyed in the movie? 
4. What factors contribute to the group's cohesiveness? 
5. Discuss the role that stereotyping plays in this movie.

Extension: Consider what you learned about audience theories and how you might apply those apposing ideas to this film. For example how might an analysis of the film based on 'Reception Theory' differ from a 'Structuralist' analysis?

Wednesday, June 22, 2011

Everything is a Remix - Part 3

Part three of Kirby Ferguson's excellent series on post-modernism.

If you missed parts 1 and 2, you can watch them here.

Tuesday, June 14, 2011

Human Centipede II director angered by BBFC's 'stiff upper lip' | Guardian.co.uk

Follow the link to read an article including direct comments from Tom Six, about the BBFC's refusal to issue a certificate for Human Centipede II.

Friday, June 03, 2011

A2 Media: Revision Sessions Reminder!

Session 1: Monday 6th June - 2:00 until 3:40
Session 2: Wednesday 8th June - 11:30 until 13:10
Session 3: Monday 13th June - 9:20 until 11:10
Session 4: Wednesday 15th June - 11:30 until 13:10